PowerEmail Program

• Monthly distribution of two emails to each member (10,000 emails)
  
• Distribute multiple messages in a dynamic HTML format.
• Users can
  easily "click" to engage further.
  
• Delivered with personal name, direct to inbox
  
• Delivered instantaneously
  
• Deliver special "Birthday Club" emails
  
• Give customer option to "click and give" feedback
  
• Reach new customers with "Forward to a Friend" feature

Total distribution - approximately 11,000

Estimated success rate - 2% (220)

Cost Estimate: $295 ($.026 per delivery)

ROI = (Avg. Customer Trans. X 220) - $295

Additional Value:

• Customer Feedback
  
• Customer exposed to additional information
  
• Customer may expose you to friends, family, or associates
  
• More visible and frequent brand penetration
  
• Track how many people opened your emails

Direct Mail / Advertising

• One monthly distribution of 5,000 4 X 6 postcards
  
• Distribute one message with limited space
  
• Delivered with no personal name, to mailbox
  
• Delivery subject to US Postal Service
  

Total distribution - 5,000

Estimated success rate - 1% (50)

Cost Estimate: $1,750 ($.09 per delivery)

ROI = (Avg. Customer Trans. X 50) - $1,750